Shawls by Aima (Formerly known as Aima’s Collection) was a brainchild of Amina Asad who had an entrepreneurial mind and approach always. The brand was set up informally in 2018 during a trip to Murree and ever since it kept on growing. At Shawls by Aima, we believe in providing quality shawls at affordable prices.


To provide premium quality and comfortable shawls at affordable prices.


To be the first choice of customers for modern and modest clothing.


A: We are accountable
I: We value integrity and customer-centricity
M: We are modern and modest
A: We are adaptable and creative